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Influence: The Psychology of Persuasion, Revised Edition

Book File : Influence: The Psychology of Persuasion, Revised Edition

Book Author : Robert B. Cialdini

File Length : Full Page

Publication : 2006-12-26

Rating : 4.5

Total Review : 1726

Price on Amazon : $14.89

Review Influence: The Psychology of Persuasion, Revised Edition

Influence Robert B Cialdini 9781292022291 ~ I have now read two versions of the book Influence and now I have high lit the parts of great importance for the third reading For anyone who wants to find out why you make the decisions you make you really should study this book like a manual

Social Categorization and Stereotyping – Principles of ~ Thinking about others in terms of their group memberships is known as social categorization—the natural cognitive process by which we place individuals into social groups Social categorization occurs when we think of someone as a man versus a woman an old person versus a young person a Black person versus an Asian or White person and so on Allport 19541979

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